Your Highness Brand Design

CLIENT

Your Highness
Royal Rooftop Bar
[Passion Project]

SKILLS

Brand Development
Layout Design
Brand Consistency
Colour Theory
Typography Principles

SOFTWARE

Illustrator
Photoshop

DIMENSIONS

N/A

DATE

August 2025

PROJECT OVERVIEW

This brand design was born out of a design brief I found on social media, yet it remains one of my favourite branding projects. I had that lightbulb moment when I realized the crown could cleverly incorporate wine glasses into its negative space—perfect for the atmosphere and personality of the brand. Your Highness is a concept for a rooftop bar in the heart of Paris, where royal elegance meets modern charm. Inspired by palace grandeur, velvet textures, and golden accents, the bar offers cocktails “fit for royalty” in an indulgent, Instagram‑worthy setting. Designed for Millennials and Gen Z aged 20–40, it’s a trend‑savvy destination made for sipping, socializing, and soaking in panoramic views. Creating the visual identity for Your Highness challenged me to balance sophistication with a playful, contemporary edge. From the logo to the colour palette and brand tone, every element was crafted to reflect a luxurious nightlife experience with a modern twist.

About the Brand [taken from the design brief @thecreativeclc on Instagram]:

Your Highness is a rooftop bar atop a castle-inspired building, blending royal elegance with playful charm. With skyline views and cheeky cocktails, it's the place to sip, celebrate, and rule the night… or shall we say, knight?

Audience: Millennials and Gen Z aged 20-40; trend-savvy bar-goers drawn to immersive, Instagram-worthy spaces; Groups celebrating birthdays, themed nights or special occasions.

Keywords: Regal, medieval, elevated, witty, whimsical

Deliverables: branding, signature drink menu, cocktail napkins, coasters, and/or glassware mockups

This passion project was inspired by the design brief created by @thecreativeclc on Instagram.

About the Brand [taken from the design brief]:

Audience: Millennials and Gen Z aged 20-40; trend-savvy bar-goers drawn to immersive, Instagram-worthy spaces; Groups celebrating birthdays, themed nights or special occasions.

Keywords: Regal, medieval, elevated, witty, whimsical

Deliverables: branding, signature drink menu, cocktail napkins, coasters, and/or glassware mockups

SKETCHES

My process for branding often begins with sketches - it's the easiest way to get all my ideas out on the page to see what I'm working with. As you can see, I really loved the idea of including a crown in the icon or wordmark but struggled with how to incorporate it successfully. I tried encasing "Your Highness" within the crown itself, but that didn't feel like it worked. I worked on some messy sketches of monograms with YH, but nothing felt strong enough to continue building upon digitally. Then, I tried simplifying the crown and came up with an idea to have wine glasses and wine bottles within the negative spaces of the crown! It was such an A-HA lightbulb moment.

THE MAIN PROCESS

After strategically designing the brand mark, the next step was finding the right typeface for the wordmark. With hours upon hours of searching, I finallyfound Native Record - the perfect serif, script and sans serif combination. The primary logo was built by combining the serif and script to effectively support the regal and whimsical vibe of this establishment.

Native Record Serif

Native Record Sans Serif

Native Record Script

Commissioner Regular

The next step was finding the right colour palette - something that matches the whimsical, chic and medieval vibes in Paris.

FINAL DESIGNS

Since this brand design was a response to a fictional design brief on Instagram, it was only natural to post my finished branding on Instagram and tag @thecreativeclc as credit for the inspiration for it. I had a lot of visuals and mockups I wanted to show with my branding, so I created two carousels for social media, as seen below.

Disclaimer: to properly show my branding against the chic atmosphere of the business, I used Microsoft Copilot to generate several of these visuals. My own mockups are thrown overtop of these visuals in some cases.